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Creative England

Disney Healthy Living Digital Project

We are working with Disney to identify and commission a “digital project” aimed at encouraging families to be more actively engaged in their own wellbeing. This is an opportunity for creative digital SMEs to work with the one of the world’s biggest entertainment companies, and create innovative technology to help families lead healthier lives.

Key information

  • 3 x £5,000 ‘proof of concept’ grants 
  • 1 x £80,000 ‘product development’ investment 
  • Companies must be based in England excluding Greater London 
  • Projects must encourage families to be more actively engaged in their own wellbeing
  • The opportunity to use iconic Disney IP, including well- loved stories and characters
  • Browser content / tool(s), mobile apps, games, short form video series, wearables and smart materials are also eligible

Initially £15,000 will be made available via three ‘proof of concept’ grants of £5,000 per successful application. These grants are non-repayable.

Following a competitive pitch process, we'll select one of the ‘proof of concept’ projects for full product development, for which further investment of up to £80,000 is available.  The additional development funding will be awarded to the successful applicant on a revenue-share basis, meaning it is to be repaid from any revenues generated from the commercial exploitation of the selected project.

The deadline for applications is midnight on Monday 20 April 2015.

Disney Healthy Living Digital Project Guidelines
Disney Healthy Living Digital Project FAQs
Download the Disney Non-Disclosure Agreement

Submit your application to the Disney Healthy Living Digital Project

Email questions or requests for further information to

The Walt Disney Company has made the long-term commitment to help children and families live healthier lives and it has launched several industry-leading activities to help achieve this.

The Disney Healthy Living Digital Project is part of Creative England’s  £1million Interactive Digital Healthcare Programme.