Dominic Dorin in Investment


BLOG: Accreditation and Knowing What’s Yours

In the creative industries, your reputation is everything and when people neglect to credit you for your work, it can leave a bad taste in your mouth.

Accreditation is a tricky process that has the potential to make or break both projects and business relationships alike. It could be so straightforward, but unfortunately some like to take more than they deserve – leaving others to fight for what’s owed.

A recent dispute taught me a lot about business politics, standing your ground and staying true to your principals. It was a bit like an episode of ‘Breaking Bad’ without the drugs and violence, as I found myself running around like Walter White trying to find a quick solution to a particularly delicate situation.

The dispute was over a film my company had produced, directed and edited. A separate company approached us asking if they could use it in a TV broadcast, which we agreed to and produced an additional edit for. Moments before we delivered the film I asked the golden question, ‘Just to double check, our company logo will be on the end card right?’ To which they responded, ‘It won’t be possible, we’re contractually bound by the channel and cannot include another production company on the end cards.’

Obviously this did not sit well with us. We had spent months prepping, pitching and producing this project and another company were trying to receive the credit for our piece.

Following the news, we spent days trying to negotiate a way that we could gain some exposure from the broadcast. Our line of enquires went everywhere, from the TV channel reps to other production companies who’d also been commissioned by them. In the end, the collaboration was scrapped and our film was kept online as originally intended.

Despite the fact that we may have upset a new client, I believe that staying resolute to our principles was important. In the long run I believe these principles will help establish a strong and well respected business presence.

As exhausting as the process was, it taught me a great deal about the nature of the film and television industry. It primed me with new knowledge of how to protect my company and develop more effective channels for releasing our content. We even made new contacts during the process and found a fresh understanding of our company’s direction.

In hindsight the whole experience – especially at this early stage in our company’s development – was truly priceless.

I Owe Youth is a collective of four Creatives who share a passion for filmmaking and design. They collaborate to conceive and craft films for ourselves, the people and the brands they like.

Illustration by Elise Gilbert

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