A new digital content hub is being launched to shine a light on England’s thriving creative industries and was previewed last night in the North East at ‘Creative Newcastle’, an event designed to celebrate the success of the city’s growing creative sector.
Named ‘Creative Cities’ and available to view on The Drum website, the new hub will celebrate the best of creative talent across the English regions and will feature content from partner organisations Creative England, the IPA and the Drum. It will also feature content from Blackwell’s Britain – a dedicated supplement series which includes in-depth features on a chosen city. Last night’s event exclusively previewed Newcastle’s edition – read more here.
With a panel including Herb Kim (Thinking Digital), Phil Coverdale (Cravens), Jim Farmery (Creative England), Bob Paton (North East LEP) and more, last night’s Creative Newcastle panel and audience discussion revolved around local creative potential, industry collaboration and achieving the next stage of growth for the city.
Creative Newcastle is kicking off a series of Creative City events, ran by Creative England and the IPA, with Manchester, Leeds, Birmingham, Bristol and Bournemouth set to follow as the year goes on.
Creative England CEO Caroline Norbury said: “Our mission at Creative England is to grow the brightest and the best. We know that creative talent is in every corner of our country and our teams are committed to investing and supporting creative people and businesses to enable them to fulfil their ideas and ambitions and reach their full potential. The launch of the Drum Hub and these Creative Cities events allows us to reach out and shout even louder about local creativity”.
Janet Hull OBE, Executive Director, Creative Pioneers & IPA Director of Marketing Strategy, said: “This new initiative underpins our out of London marketing strategy to showcase the IPA membership in city hubs like Newcastle, Manchester, Bristol and Birmingham, and broaden our profile in the wider creative community.”
Andy Oakes, MD, The Drum, said: “The Drum has a great heritage in our country’s regions and continues to passionately believe in the creative potential of the talent throughout the UK. We are proud to be supporting this important new initiative alongside Creative England and The IPA.”
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