Johanna Bolhoven in About

26/07/2016

The Geography of Creativity in the UK

The creative industries are now widely recognised as a driver of UK jobs, innovation and growth, with the Department for Culture, Media and Sport (DCMS) showing the Gross Value Added in 2014 was £81.4 billion. 

Our collaborative report with Nesta on creative clusters in the UK explores the impact that creative clusters (agglomerations of creative businesses and workers that collaborate and compete with each other) can have on both the regional and national economy. 

Click here or see below for the full report.

Our key findings:

North West

  • 6.7% of all jobs in the North West are in the creative industries
  • 5 of the UK’s creative clusters are in the North West
  • Warrington and Wigan form one of the key 'creative conurbations’ that are driving the UK creative economy, alongside the more obvious towns and cities. 7,128 people in Warrington and Wigan work in the creative industries, making it the fourth largest cluster in the North of England
  • Manchester is the creative cluster with the third highest number of creative businesses in the UK, and has 62,972 people in creative jobs. 29% of those are employed in Film TV and Radio
  • 7.8% of businesses in Crewe are in the creative industries
  • 6.6% of businesses in Liverpool are in the creative industries and 44% of those are software and digital businesses
  • 7.4% of businesses in Chester are in the creative industries, 49% of those businesses are software and digital businesses

North East

  • 5.4% of all jobs in the North East are in the creative industries
  • Middlesborough and Stockton form one of the key 'creative conurbations’ that are driving the UK creative economy, alongside the more obvious towns and cities, 4.6% of people employed working the creative industries, and 46% of those work in software and digital
  • Newcastle is the third largest cluster in the North of England. 20,070 people work in the creative industries in Newcastle and 10% of those work in TV, Film and Radio.

Yorkshire and Humber

  • 6% of all jobs in Yorkshire and the Humber are in the creative industries
  • Leeds is the second largest cluster in the North of England 
  • Leeds is the creative cluster with the tenth highest number of creative businesses in the UK, and has 21,297 people in creative jobs
  • 7.9% of businesses in Harrogate are in the creative industries, and 8% of those are in TV, Film and Radio
  • 7.5% of businesses in Sheffield are in the creative industries, 44% of those are in software and digital

South West

  • 8.3% of all jobs in the South West are in the creative industries
  • 6 of the UK’s 47 creative clusters are in the South West
  • 10.7% of businesses in Cheltenham are in the creative industries, and 43% of those are in software and digital
  • 7.4% of people employed in Penzance work in the creative industries and, 73% of people employed in the creative industries in Penzance are employed in Film, TV and Radio
  • 9% of all businesses in Trowbridge are in the creative industries, and 48% of those are software and digital businesses
  • 11.2% of businesses in Bristol are in the creative industries, and 44% of those are in software and digital
  • 12.9% of businesses in Bath are in the creative industries, and 15% of those are employed in TV, Film and Radio
  • 10% of all Exeter businesses are in the creative industries and 10% of those employed are in TV, Film and Radio

London and the South East

  • 16.4% of all jobs in London are in the creative industries
  • 10.2% of all jobs in the South East are in the creative industries
  • 16.2% of businesses Brighton are in the creative industries, 11% of jobs there are in creative industries employing 18,056 people
  • 8.9% of businesses in Southampton are the in the creative industries and 10% of those are in Film, TV and Radio
  • Reading is the fourth largest creative cluster in the UK, with 11% of jobs in the creative industries, 78% of those jobs are in software and digital
  • 11.5% of jobs in Tunbridge Wells are in the creative industries, 11% of Tunbridge Wells’ creative businesses are in TV, Film and Radio

East Midlands

  • 6.9% of all jobs in the East Midlands are in the creative industries
  • 7.7% of businesses in Northampton are in the creative industries, 17% of those businesses are in TV, Film and Radio

West Midlands

  • 6.8% of all jobs in the West Midlands are in the creative industries
  • 9.6% of businesses in Leamington Spa are in the creative industries and 49% of those businesses are in software and digital

East of England

  • 7.7% of all jobs in the East of England are in the creative industries
  • Luton is the sixth largest creative cluster in the UK, and 12.6% of its businesses are in creative industries
  • 8% of jobs in Cambridge are in the creative industries, employing 30,851 people
  • 8.9% of businesses in Chelmsford are in the creative industries, 53% of those businesses are in software and digital
  • Report
  • Creative Industries