25/09/2014

Creative England and Microsoft Launch Greenshoots Round 2

Creative England and Microsoft have announced that our highly popular Greenshoots programme is set to run for a second year and it's bigger and better than ever before.

Speaking at EGX Creative England’s Head of Games & Digital Jaspal Sohal announced that the next round of the programme is now open, which offers £250k (up to £25k each) to 10 indie studios across England.

In a change to the first iteration of Greenshoots, investors and publishers are now involved from day one which means the supported studios have the potential to receive additional investment from the start of their project. Applicants can now also apply to develop for Xbox One with the programme no longer limited to tablet and mobile development.

The games from Greenshoots Round 1 ranged from underwater shoot ‘em ups and robot-infested puzzle games, to futuristic galaxy battles and crazy golf. All of the games, now released2, were showcased back in July to a crowd of industry experts and investors.

Jaspal Sohal, Head of Games & Digital at Creative England, said

"Round 1 of Greenshoots proved to be a phenomenal success, helping 9 new indie studios to launch some amazing titles.
“This year the programme is an even better opportunity for burgeoning games studios; we have potential investors involved from the very start and Microsoft have extended the programme to include PC and Xbox One titles. Greenshoots Round 2 is a fantastic opportunity for any indie studio looking to develop their first IP." 

Andrew Webber, UK Microsoft Marketing Lead, said: 

“At Microsoft we believe that a game developer’s success is our success. With the brilliant results from last year’s Greenshoots and the impact it has made on the participating studios, we are delighted to partner, once again, with Creative England. What’s particularly exciting this year is that Greenshoots has evolved to put the participants in front of more investors and publishers than ever before from day one.”

Paul Norris, of Greenshoots Round 1 support studio Mad Fellows, said: 

“Applying to Greenshoots has been the single most important and productive decision we’ve made since founding Mad Fellows. Creative England and Microsoft have raised our profile as developers, given us access to funding and follow-on funding, introduced us to invaluable contacts, provided master classes and offered numerous opportunities to speak and present our game at high profile events.
“The Greenshoots programme has been pivotal in ensuring we made it through our first year as a company and has set us on a path for continued success in the future.”

The Greenshoots programme helps developers to kick-start development of new intellectual property (IP) and reach a global audience, plus they’ll receive support, mentorship and expertise from Microsoft and industry partners. While developing their title, Greenshoots encourages developers to push their game out across all platforms. The programme is designed to inject the business with funds for development and marketing and studios only pay back the investment when they’re making money from the game.

Applications to Greenshoots are now closed.

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