Jaspal Sohal in Partnerships


Creative England and Microsoft Relaunch Flagship Games Initiative Greenshoots

We're pleased to announce plans to once again partner with Microsoft to launch the latest round of our highly successful games initiative, Greenshoots. To apply, head here.

The announcement was made at EGX in Birmingham earlier today during the 'Investment Summit', the UK's leading games investment event. Greenshoots enables independent games developers from the English Regions (outside Greater London) to kick-start the development and release of a new game; promoting commercialisation and creating jobs.  The fund supports companies that demonstrate great potential for growth and helps to stimulate the wider games industry in the regions.

The last two rounds of Greenshoots saw investments made into 17 companies, a number of which have already seen creative and commercial success. Nottingham-based Pixel Squad’s game, 'Crime Coast' was featured prominently across major platforms and Pixel Toys, a Leamington-Spa based games studio, appeared on stage at Apple’s latest conference to demonstrate the new 3D Touch feature on iPhone 6S with their game, 'Warhammer 40,000: Freeblade'.

Jaspal Sohal, Head of Games and Digital Media at Creative England, said: 

“The creativity and success of past games and the fantastic teams behind them is what makes this programme exciting.

“Not only is Creative England uncovering hidden talent across the country but this is also an unmissable opportunity for games companies to work with Microsoft and benefit directly from their support and guidance.”

Agostino Simonetta, ID@Xbox Account Manager, Microsoft UK said, 

“Microsoft is vested in the growth of the UK games industry and more importantly in the commercial success of the indie game developer community. As we kick off the third round of Greenshoots I’m excited to see how it has expanded. 

"We have significantly increased the financial support and the initiative is now open to games companies across England, not just those in London.”

This time Greenshoots is even bigger and better. Total funding available has doubled to £500,000 and companies from across the whole of England are now eligible (outside of Greater London). Greenshoots is also working directly in collaboration with the Xbox Team and companies can now receive help to enrol on the highly sought after ID@XBOX programme. 

Further enhancements include the addition of investors and publishers during pitches so companies have the potential to secure even more funding. Head here to apply.

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