Creative England have released a new report celebrating the breadth of the creative economy across England.

Launched at Creative England Live, an interactive showcase event to celebrate the country’s most innovate creative talents, the Creative England 50 highlights individuals and businesses from across England who have turned a creative idea into a commercial success. 


The report and event follows recent statistics showing the creative economy has had its most successful year to date with an increase of nearly 10% in GVA and a rise in jobs of 2.6% - that’s 1% higher than the economy as a whole.

But despite being one of the fastest growing industry sectors, accounting for 1 in every 12 jobs, the creative economy is also the most imbalanced. Latest Nesta research shows that 43% of employment in the UK's creative economy can be found in London and the SE of England alone.

Caroline Norbury MBE, CEO of Creative England, said: “Creative talent and the opportunity for economic growth can be found across the country, not just in London and the South-East.

"And the impact of creative technology, ideas and innovation is not just being felt in film, television and videogames – it crosses boundaries into healthcare, education and even car insurance.

"The successes of the Creative England 50, from Newcastle to Plymouth, are proof that the creative economy is where long term prosperity lies”

Hasan Bakhshi, Director of Creative Economy in Policy & Research at Nesta, said: “Creativity is everywhere, but there are strong forces pulling talent South. This creates an important role for policy makers, who must find ways of supporting and growing their local talent. It means that more than ever we need organisations like Creative England, who support and funds talent across the digital creative industries.”

The CE50 report features companies like Viewpoint in the West Midlands, developing the latest in virtual reality gaming; Citrus Suite in Liverpool, whose app technology is helping dementia patients; and The Imaginarium Studios, a Hollywood favourite, that has chosen to open its new premises in Bath.

Also included in the report are Creative England’s Future Leaders; ten companies who have all received investment from the organisation, voted by a panel of judges to be future leaders in their field. The judges included Nicola Mendelsohn, Vice president of Facebook EMEA and Rory Cellan Jones, technology correspondent at the BBC.

Nicola Mendelsohn, Vice President of Facebook EMEA said, "I was inspired by people utilising leading-edge technology coupled with creativity and innovation to address market needs across a wide number of sectors"

Read Creative England's full CE50 report click here. To read more about the recent DCMS report head here.


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