Johanna Bolhoven in Investment


Creative England Gives SMEs £1million Boost For Digital Healthcare Innovation

Creative England has announced a new £1million fund for regional based SMEs, designed to stimulate creative and digital innovation in UK healthcare. The first of four programmes to open as part of this fund is the West Midlands Interactive Healthcare Fund, in partnership with Nominet Trust and the Heart of England NHS Foundation Trust. The fund aims to encourage small creative and digital businesses in the North, Midlands and South West regions to develop innovative concepts or prototypes using digital technology to improve patient care and health services.

The West Midlands Interactive Healthcare Fund is a £250,000 fund that will offer five £50,000 investments to support projects that focus on improving quality of care; caring for people with dementia; supporting people with long-term conditions; and data visualisation.

"Creative businesses working at the cutting edge of their field in mobile technology and app development have the potential to improve the health and wellbeing of patients using the technology we already have at our fingertips,” explains Jim Farmery, Director of Business Development at Creative England. "Our Interactive Healthcare Fund will combine creativity and healthcare to prove just how powerful creative businesses can be when it comes to cross-sector collaboration and developing products that extend beyond the creative industries themselves,” he added.

"The UK has exceptional talent in the creative development and use of digital technology,” says Dan Sutch, Head of Development Research at Nominet Trust. "Through this partnership we will support that entrepreneurial talent to work in collaboration with the healthcare sector and use their combined knowledge and expertise to find innovative solutions to some of the UK's most pressing healthcare challenges.”

The West Midlands Interactive Healthcare Fund offers local businesses a unique opportunity to work directly with the Health Trust to develop their concepts. "This partnership provides an extremely exciting opportunity for all involved,” explains Bethan Bishop, Head of Innovation & Industry Engagement at Heart of England NHS Foundation Trust. "It enables us to give insight into the areas of healthcare which will benefit from existing & new technology sitting within creative businesses. Importantly the fund will deliver the vital investment required to enable these developments to be used and make a real difference across healthcare services and the health & wellbeing of patients and the community.”

Applications will be assessed on a rolling basis and the fund will close on 31 October 2014. For full guidelines and to apply for the West Midlands Interactive Healthcare Fund, head here.

The West Midlands Interactive Healthcare Fund is the first of four interactive healthcare programmes Creative England is launching this year, in collaboration with health and research partners. The full £1million Interactive Healthcare Fund is supported by the Regional Growth Fund. 


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