Navigating a film market for the first time can be a daunting experience for a producer, distributor or sales executive. How do you pitch, negotiate terms, or close a deal?
Creative England’s Market Trader is a new development programme that’s designed to change this, and is aimed at giving participants from across the film value chain a better understanding of international markets. At this year’s European Film Market in Berlin, the first group of participants will put their new found skills to the test.
A group of 12 talented producers, distribution and sales executives will attend the festival, under the wing of top industry mentors including: Oscar-winning film producer and sales/marketing strategist Mia Bays; distribution expert Julia Short; film and acquisitions consultant Beatrice Neumann; and writer and producer Peter Ettedgui.
Funded by Creative Skillset to support the BFI’s international strategy for UK Film, the training programme has taken the participants through intensive residential workshops and mentoring in the UK to prepare for the major international market.
The line-up of participants includes: Daisy Allsop from Zeitgeist Films (Orthodox starring Stephen Graham and Michael Smiley); Diarmid Scrimshaw from Inflammable Films (Tyrannosaur) and Libby Durdy from Duck Soup Films (This is England 88).
As well as meeting sales companies, distributors and potential co-production partners, the three day market visit will also include an orientation tour, introductions to a number of international film funds, and round table events.
Caroline Cooper Charles, Senior Executive of Film Enterprise at Creative England, said: “International film markets like Berlin offer fantastic opportunities for film producers and executives, but they can be incredibly intimidating. Market Trader is designed to support industry professionals through the festival process by giving them the knowledge and understanding they need to make it a success.”
Julia Short, course producer and Market Trader mentor, said: "Market Trader was designed to give the participants the confidence to face their first market. The mentors are delighted to be at Berlin to support, guide and encourage them through the process, in order to achieve maximum results."
Mia Bays, course producer and Market Trader mentor, said “Hands on work-shopping of market-ready features is an essential part of the modern day film finance process. The Berlinale follows a successful January workshop, so we look forward to seeing the participants put the theory into practice.
"We have a terrific cohort in this inaugural year and we look forward to projects coming to fruition soon.”
Ivana MacKinnon, producer, and a participant on Market Trader, said “Market Trader is a brilliant opportunity to focus on the process of getting a project market-ready, and understanding how best to maximise the brief and intense opportunities of a film market.”
To find out more about Creative England at Berlinale click here.
- Film Business Support