Amy Wilkinson in Games


Creative England’s GamesLab and Ukie partner to offer FREE training workshops

Creative England has joined forces with Ukie, the trade body that aims to support, grow and promote the UK’s games and interactive entertainment industry, to deliver a series of free marketing training workshops.

The workshops are open to SME games businesses based in the South West and the West Midlands and are fully subsidised by the Creative England GamesLab programme.

The courses, running in Bristol and Leamington Spa, will cover:

  • Marketing for games: What it does and how to use it to improve profits
  • Strategic marketing planning: A decision-making process for generating a strategic change perspective. What it is and how it relates to business planning
  • Marketing auditing: Macro, micro and internal analysis, key issue analysis and market segmentation
  • Marketing Communications: A solid grounding in the tools, techniques and approaches used in professional marcomms
  • Metrics: How to measure marketing and business performance including return on investment measurement. 

Jaspal Sohal, Head of Games and Digital at Creative England said: “Creative England’s GamesLab programme seeks to discover and nurture our flourishing regional games industry. Through this partnership with Ukie we are able to provide these innovative developers with the necessary tools they need to get their games noticed in a competitive industry.”

CEO of Ukie, Dr Jo Twist said: “In our sector making a game is only half the battle. The other half is marketing and getting noticed in crowded marketplaces. It’s fantastic that these courses can be offered for free thanks to Creative England’s support. They will help give SMEs a better understanding of the kind of strategies they need. As we know, compared to other creative industries, we have strong clusters of games businesses right across the UK. The more courses and help that the GamesLab programme can offer outside London, the better.”

The courses will run on 24th March in Leamington Spa and 10th April in Bristol. If you are interested in attending, please check qualifying criteria and registration information on the UKIE website here for the 24th March event and here for the 10th April event.

The courses are funded by the European Regional Development Fund, supported by the Regional Growth Fund and led by Creative England.

  • GamesLab
  • games funding
  • Games Funding
  • Games