Three regional creative businesses have reached the final stage of pitching to win funding from Creative England and Disney UK to create a new digital tool to help families lead healthier lifestyles.
The finalists included the Leeds based Brass Alt, Liverpool's Citrus Suite and The Moment from Plymouth. Each, competed to take home £80,000 as part of our new partnership with Disney UK which challenges local creativity and innovative technology to provide a digital healthcare solution for families.
The three companies reached the final stage after Disney UK and Creative England made an initial investment of £5,000 to develop proof of concepts. The ideas include a healthy living entertainment app to allow children to become their favourite Disney character (Leeds based Brass Alt) an exercise game to bring families together in joint fitness challenges (Liverpool based Citrus Suite) and a Disney character themed recipe book full of healthy living challenges for families to participate in together (Plymouth based The Moment.)
Matthew Grossman, General Manager, Healthy Living, The Walt Disney Company, Europe, Middle East & Africa said of the finalists,
“We’ve been extremely impressed by the calibre of ideas being pitched, it shows the immense talent available in the creative tech sector across England. It’s been great to see a host of digital ideas that can help build on our long-standing commitment to healthy living and bringing families together. We’re excited to potentially collaborate with the winner and make their idea a reality for families to share.”
Caroline Norbury, MBE, CEO of Creative England said,
“Matching Disney’s much loved characters and stories with the most up-to-date interactive technology – and using games and apps for tablets and mobile phones which are now an everyday part of family life - is a fantastic way of really engaging families in healthier living. And this is where the UK’s creative industry is unique in its ability to transform other sectors, like health, and bring them into the digital age. We have exceptional talent in the creative development and use of digital technology and working with Disney UK has given us an exciting opportunity to bring their work to a global audience.”
A total of £95,000, provisioned by Creative England and Disney UK, is available as a development fund to support the project. The funding forms part of Creative England’s aim to support creative and digital businesses across the English regions.
Disney UK and Creative England will jointly select one winning prototype to take from ‘proof of concept’ through to £80,000 of substantive product development funding.
- Creative Industries
- Creative England
- Business Support