Jim Farmery in Investment


Ideas Britain, Supported by Manchester City FC Hunt For Sports’ Next Young Innovator

Yesterday, Ideas Britain, the mobile platform which connects young people with great ideas to expert business coaches and brands, launched ‘Innovation in Sport', supported by Creative England. 

The debut competition on Ideas Britain’s unique app, 'Innovation in Sport' brings together gamification, social sharing and entertainment to encourage young people from all walks of life to ‘have a go’. The national competition aims to uncover creative ideas that have the potential to forge real innovation in the world of sport and beyond. Entry is open for all young people across the UK who have an idea, no matter how ambitious or extraordinary the concept might be.

Joining Creative England, the competition is also supported by Manchester City FCManchester City Council and youth sports charity StreetGames. Entrants can submit their concepts in 30 seconds onto the newly launched Ideas Britain app and winners will be announced in mid-January. 

Early-bird submissions were screened and assessed by elite Ideas Britain business coaches at last night's launch event at Manchester's Central Library and two ideas were immediately adopted by Ideas Britain coaches during an app showcase segment.

Manchester City Football Club’s Head of Research & Insights Andrew Gilligan, and Head of Research & Innovation Ed Sulley also attended the event where it was announced that the Club would offer bespoke work experience opportunities to the lucky winners.

Caroline Norbury MBE, CEO Creative England, said:  

“At Creative England we discover and nurture innovative ideas. From that spark of creativity to fully fledged business plans, we work across the English regions to support entrepreneurial enterprise throughout TV, film, games and digital media.

“The Ideas Britain competition is a new way for us to explore how the creative industries, technology and the concept of innovation in sport can fuse together to create ideas that can really have an impact on the marketplace. It’s something we are pleased to be involved with, and we’re looking forward to seeing a diverse raft of submissions.”

Adam Shaw, Founder and CEO of Ideas Britain, said: 

“Ideas Britain represents the first time young people can, in an app, connect to people with the knowledge and reach to turn ideas into world-beaters. With Ideas Britain we believe we have levelled the ideas playing field in an age of super-connectivity. 

“The brands and coaches we work with can instantly provide the kind of support, connections and work experience opportunities that are unattainable for your average youngster. 

“We have seen people from all over the UK come together to share their inspiration and ideas in front of a packed house in Manchester Central Library. Everyone is now invited to submit ideas onto our app and we look forward to driving and supporting a new generation of UK entrepreneurs.” 

To find out more, visit the Ideas Britain website or download their new app

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