Jessica Loveland in Film & TV


iShorts3 - 'Bruce'

Following a painful divorce and a mental breakdown, Martin White has had an epiphany – he believes he is the reincarnation of Bruce Lee! He intends to prove it by entering a Kung Fu contest, when his estranged son comes to stay for a weekend and challenges his new reality.

'Bruce' is a 15min comedy drama set in China Town in Liverpool. Martin is mid-40’s, divorced and out of shape.  When it looks like Martin's 11 year old son is going to move to Spain with his ex-wife, Martin desperately needs to make a connection and convince his son to stay. So he tells him he is the reincarnation of his son’s hero Bruce Lee. But Martin soon discovers that being Bruce isn't easy and telling the truth is even harder! At the heart of it, this is really a story about a Father and son learning to value each other for who they really are.

The Team

Adam Etheridge, Director

Adam started filmmaking at the age of 12 when he created a regular 10 minute weekly news programme at school, covering sport, news and music. After being accepted into the National Youth Theatre at 16, he went on to act on stage and screen, including the role of Hamlet at the age of 18. 

After studying Drama at Bristol University, he set up a production company in Bristol: Aspect Film and Video. Adam has directed TV commercials and online content for brands such as Samsung, Coca-Cola, North Face, Nationwide. Adam’s passion is for combining delicate and authentic performances, with bold cinematic and visual storytelling. 

David Watson, Screenwriter

David also graduated from Bristol University studying Drama – where he wrote and performed sketch comedy for theatre and radio. He wrote and directed a Dazed and Confuzed Magazine award winning short film called ‘Sold Out’, and had winning scripts performed at a pilot contest called ‘The Sitcom Trials’. 

For the past 8 years he has been Creative Director at Aspect Film and Video & the award winning viral agency Rebel Virals– producing branded content for North Face, NSPCC, Samsung, Microsoft, Coca Cola. He has conceived and written online content that connects with and has been shared by well over 10 million people. He has also written TV commercials, radio and cinema ads.


To support 'Bruce', visit the team's CrowdfunderUK page.

  • Short Film Funding
  • iShorts
  • CrowdfunderUK