Caroline Norbury MBE in Film & TV

08/01/2016

'My Catalyst Moment' - Creative England CEO, Caroline Norbury MBE

Next week sees the return of 'Creative England Live 2016: Catalyse' – a spectacular one-day conference that promises to be brimming with illustrious industry speakers (including Mediacom’s Karen Blackett OBE, Facebook’s Steve Hatch, Channel 4’s Isaac Densu and Government Minister Ed Vaizey MP); exclusive sneak-peeks at the work of some of England’s most innovative creative businesses; loads of exciting new Creative England announcements and the chance to get hands-on with some really cool new tech!

For a second year running we’ll also be publishing the CE50 - our annual report shining a spotlight on some of the creative and entrepreneurial brilliance of England, along with the 2016 Creative England Future Leaders - a top ten list of individuals and businesses chosen by a panel of industry heavyweights for their highly innovative, supremely creative and game-changing potential.

Held in partnership with our friends Google, Marketing WeekCreative Review and The Daily Telegraph, we’ve called this year’s conference “Catalyse”. Why? Because every successful business, every award-winning screenplay writer and every famous director experiences a ‘catalyst moment’ – a point in time which changes everything; that opens up new doors and paves the way for future success.

And you don’t have to be an established household name to be able to look back and trace that key moment that got you where you are today - perhaps it was that moment of inspiration that led to you developing your first app; maybe it was a chance connection you made at a networking event; that job interview you nailed that got you onto your first professional film set or the business pitch you made which secured your first client…

'My Catalyst Moment'

For me, this 'catalyst moment' came when I least expected it. It was during a moment of quiet reflection where I found myself thinking about the number of times I've been in meetings with various chief executives or senior business leaders and heard them voice their concerns about securing original talent. More often than not, I'm left feeling a little like the poor person at the table at these events; the head of a not-for-profit organisation surrounded by some of the most powerful brands and agencies in the world. What could I have to offer? 

Then it dawned on me: Creative England is in fact uniquely placed to access the brightest and best emerging talent and connect it with the very business leaders I meet with on a regular basis. By supporting fresh talent early on and developing new, original content, Creative England's ability to connect the big guys with the exciting, little companies of tomorrow is second to none and something that sets us apart as champions of the UK's creative sector. 

What About You?

In advance of 'Creative England Live 2016: Catalyse', we'll be inviting a selection of companies and entrepreneurs to share their 'catalyst moment' with us. We’d also love to hear all of your 'catalyst moments'. Share them with us on Twitter using the hashtag #CELive2016.

  • My Catalyst Moment
  • CE Live 2016