Streaming site Netflix continues to change the game as their debut cinema-quality feature ‘Beasts of No Nation’ passes the 3 million view mark with US subscribers.
Ted Sarandos, Head of Content Acquisition at Netflix said that he was ‘Thrilled’ with the success of the film, telling Deadline that it had ‘a bigger audience than any speciality film could ever hope for’.
‘Beasts of No Nation’ is directed by ‘True Detective’ mastermind Cary Fukanaga and stars Idris Elba in a gritty tale of warfare told through the eyes of a child. Distribution rights for the film were bought by Netflix for $12M (£7.8M) who released it simultaneously across its platform and select cinemas earlier this month.
‘Beasts of No Nation’’s brief cinema run was scheduled to enable the film to be eligible for the upcoming 2015/16 awards season. To date, the film has earned a gross box office taking of $83,861 (£55,000) through its release at US cinemas and was the most watched movie in all countries where Netflix operates.
Speaking to Deadline, Sarandos said: “We are just thrilled with the total audience reach of this film, not just in North America, but the world. This was number one in really diverse places in the world - Japan, Brazil, Mexico, places where these films typically never even open. It's been incredibly gratifying to see these audiences respond to this film."
Netflix have no further plans to extend theatrical outings for the film beyond its origianal stint in 31 US and 10 UK screens, however Sarandos did reveal plans to host screenings in Ghana and Nigeria.
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