Andy Jones in About


New campaign highlights importance of safeguarding Creative Industries IP

A major initiative 'Get it Right from a Genuine Site' launched at the weekend

to encourage young people to think about where they access entertainment and creative content online.

Run by Creative Content UK, the campaign will aim to inform and encourage consumers - ranging from the next generation of digital users to 'silver-surfers' – about the huge range of entertainment content that is available from legal and licensed sources; giving them greater confidence when buying and using content online and providing additional guidance about internet safety.

A report commissioned by Ofcom which examined online copyright infringement between May 2012 and May 2013 found that:

  • Almost a quarter (22 per cent) of all content consumed online infringed copyright
  • 70% of those surveyed had consumed at least some music for free over a three month period
  • Almost a third (32 per cent) of all digital film consumed by those surveyed was infringed copyright
  • 85% of those who had downloaded streamed TV programmes in the past three months did all of it for free
  • 50% of the total of those who downloaded or streamed a film during this period downloaded or streamed all films for free

An Ofcom report found there have been 1,077 million illegally downloaded music tracks between May 2012 and May 2013.

The Get it Right website lists genuine sites where users can access content legally and outlines a series of events and street art installations which will support the campaign.

To find out more visit

  • Intellectual Property
  • Creative Industries