Tapping into Trends - How much attention should creative industries pay to trends in society, culture and products?
PR and Marketing - SMEs sometimes neglect PR and marketing but experts give their view on a vital part of business.
Selling - The best creative business won't succeed unless it can sell its content. Experts share their tips.
Staying Positive - Every creative business will go through tough times, so how do you stay positive and resilient?
Networking and Relationships - Creating connections between people and organisations is key to thriving as a business. Experts share their tips.
Intellectual Property - What does IP mean for the creative industries and how can you best protect and exploit it?
Customers and Audiences - A common mistake in business is forgetting your customer. Industry figures share their advice.
Branding - Industry experts give their tips on branding for SMEs in the creative industries.
Branded Content - Creatives share their experiences of creating Branded Content in a crowded market.
Risk-Taking - Being an entrepreneur always entails some element of risk; working in an industry that requires innovation requires you to take creative risks. How can you learn to live with risk?
Collaboration - For many SMEs collaboration is a route to success. How should you approach it?
International Collaboration - Creative industry experts share the challenges and rewards of international collaborations.
- Cluster 2020
- Business Development
- Business Support