new ideas fund

Creative England is able to offer small seed funding to sole traders, start-ups and small businesses for their creative business ideas.

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This fund is now closed.

The New Ideas Fund, delivered as part of Creative England’s Creative Enterprise scheme* offers small seed funding to sole traders, start-ups and small businesses for their creative business ideas. The ambition for the fund is to find untapped talent and fund new ideas to support business growth.

Creative England can offer investments between £500 and £15,000 for new and innovative business proposals. Newer companies and proposals looking for lower amounts are likely to receive grants, whilst higher-value proposals and more established companies are likely to be offered loans. Decisions will be made on a case-by-case basis.


Screen based storytelling businesses in the English regions. This includes film, television, animation, games, immersive media or tech that supports these industries.

You are ineligible to apply if you work in corporate video or advertising, e-learning or training unless you want to start a screen based storytelling arm. You are ineligible to apply if you are a charity, non-profit or CIC unless you want to set up a corporate arm relevant to the screen based industries.

For a more detailed breakdown about who can and cannot apply, please read our Guidelines.


We want to fund proposals that help you develop and grow your business. Therefore –

The fund can be used to: seed and test innovative business ideas, diversifying your business offer, developing revenue outside a project-by-project model, hiring someone with specialist skills, purchasing essential software or equipment

The fund can’t be used to: create content, e.g. short films, feature films, slate funding, talent development, production costs. We need proposals to focus on developing a sustainable business rather than a specific project.

For a more detailed breakdown on what you can and cannot apply for, and where to go for alternative funding, please read our Guidelines.


Application deadline is the 9th August 2019. We aim to assess your application 4-6 weeks after you’ve submitted it.


 The Creative Enterprise scheme is a BFI and Lottery-funded project to help the country’s creative businesses to become more sustainable.