Creative Enterprise / Scale

Games Scale Up

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Applications are now open.

What is it?

The Creative Enterprise: Games Scale Up is a prestigious 6-month programme, developed in partnership between Creative England and games trade body Ukie, to support games developers, publishers or support services. The programme has been devised with industry leaders for games businesses who are looking to develop and grow their business. 

Who is it for?

Creative England and Ukie are looking to recruit a cohort of 10-15 games diverse businesses who have the potential and ambition to scale their business. Applicants must demonstrate that their work in some way promotes the art, creativity and storytelling power of game making. 

What is involved?

Participants will attend three workshops a month, delivered remotely between September 2021 and March 2022. Dependant on COVID-19 developments, we aim to also organise in-person meet-ups around wider game industry events, for the cohort to network with each other and some of the programme’s speakers. 

Businesses chosen to join the cohort will: 

Learn to create and begin the implementation of a comprehensive plan to scale their businesses  

Get expert advice on:

  • Business strategy 
  • Business planning 
  • Funding and finance 
  • Taking their businesses to market 
  • Decision making 
  • How to structure teams and hire the right talent. 

Have the opportunity to meet angel and VC investors 

Learn directly from and build their network with proven industry leaders 


The Games Scale Up programme is specifically looking to support developers, publishers or support services who have had some recent, proven success, who can demonstrate that their work in some way promotes the art, creativity and storytelling power of game making and who have the potential and ambition to scale their business. 

Your business must be based in the English regions outside of London.

Some of the areas that we will consider while assessing the applications are: 

  • You must have successfully made a game, taken one to market or launched a support service in the last two years. 
  • Must have hired a minimum of 3 people (part time, freelance or full time) at some point in the last two years. 
  • Your business must have generated revenue in the last year. 


What previous participants say: 

I would absolutely recommend the Games Scale Up programme; if you have a games business and you’re serious about scaling up, then this programme is going to be a huge boost to your ambitions to help take your company to the next level.Rob Hewson, Huey Games

The Games Scale Up programme opened my mind on crucial topics you don’t normally think about while developing a video game. I would absolutely recommend the Games Scale Up programme to all the game dev businesses that don’t spend enough time and resources on developing their business.  - Nicola Strina, Playtra Games

 How to apply 

Before you apply, please read our FAQs.  

Application deadline is 5pm, Friday 6th of August. 

You can apply by filling in the online application form or submitting an application video. 

The strength of the following areas will be considered when assessing your application:  

  • Track record of the team/individual 
  • Track record of the business and recent growth 
  • Viability of the potential and ambition to scale the business 
  • Business stage suitability with support from the programme 
  • Alignment of the proposal to the aims and objectives of Creative Enterprise 

Awards of support will be made solely at the discretion of Creative England, whose decision is final. Creative England reserves the right to withdraw support without notice, at any time. 

 If you have any questions please contact 

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