Creative Enterprise / Scale

Market Trader

part of our creative enterprise programme

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Open for applications – apply now.

Learn how to succeed at international film markets with Market Trader, an intensive business development programme for talented producers, who are looking to take their projects to market across the world. The programme is also open to sales and distribution executives who wish to develop their careers.  

International film markets are a great opportunity for film professionals to make contacts, present their projects and negotiate deals setting the landscape of their future business. However, without the right skills and understanding, attending these festivals and markets doesn’t always yield the best results and can sometimes be counter-productive. Due to the current changes to physical markets, these skills are more crucial than ever. 

Market Trader equips participants with the knowledge and support they need to understand the film market better, to plan and target their approach and come away from international markets with the best possible results. 

Applications are invited from producers based in the English regions outside of London and junior executives working in sales and distribution. Please read our guidelines before submitting your application to see if you meet the eligibility criteria. 

The deadline for applications to Market Trader is Monday 25th October 2021 at midday. Applications received after this time will not be considered.

What does Market Trader offer?

Market Trader will be delivered through a combination of intensive workshops, mentoring, market attendance & networking. The programme will consider and contrast differing needs and perspectives from all parts of the film value chain – makers, buyers, sellers – and hone skills in pitching, negotiating & closing deals. 

Participants will receive guidance and training to: 

  • Improve their knowledge of international markets, how they differ, who attends what and why; 
  • Gain a clearer perspective on the context of UK film within domestic/international markets and a better sense of how and why this matters; 
  • Identify the most suitable market(s) for their own individual projects and film slates; 
  • Develop tools and strategies for successful market engagement; 
  • Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals; 
  • Achieve effective follow-through and maximise the benefits of international relationships and opportunities. 

When, where and how will Market Trader happen? 

Market Trader will take place between November 2021 and March 2022 activity includes: 

  • 6-day intensive pre-market online workshops with leading industry figures from the worlds of production, sales and distribution 
  • One day market preparation session 
  • A 3 day market visit to the EFM with Mentor support and networking 
  • 3 mentoring sessions 
  • One day market review session 

 

EFM Bursary 

A £150 bursary is available to support the cost of participant’s travel and accommodation at EFM. Furthermore Creative England will cover the cost for the EFM market badge (Accreditation). This bursary does not extend to the 2 sales and distribution execs, who we assume to be taken to market by their companies and at their company’s expense. 

Market Trader 6 Day Online Module
Wednesday 17th to Friday 19th November 2021 

Wednesday 24th to Friday 26th November 2021 

Online 

Market Prep Day
Wednesday 12th January 2022
Online 

EFM Visit 

Friday 11th to Monday 14th February 2022 

Market Review Day 

Wednesday 30th March 2022 

How much does it cost? 

The total fee for a participant place is £150. The costs of Market Trader are heavily subsidised by the Creative Enterprise programme. This covers the cost of all the above except EFM expenses exceeding the EFM bursary and the cost for the EFM market badge as outlined under ‘EFM Bursary’. 

Who will run it? 

Course directors Julia Short and Bea Neumann each bring a wealth of experience to the programme. Julia is a distribution and marketing expert, former partner at Verve Pictures and currently training expert on high profile courses such as Inside Pictures. Whilst Bea works as an independent international film consultant for clients including Edinburgh International Film Festival, IFFR Cinemart and Film London, following a successful career in film acquisitions for The Works and Content Media. 

Julia Short

From a background in advertising and consumer PR, Julia has worked in film distribution for over 25 years.  During this time at PolyGram she was responsible for running the theatrical marketing and publicity department in the UK, releasing such films as TRAINSPOTTING, FOUR WEDDINGS AND A FUNERAL, FARGO, TWELVE MONKEYS and THE USUAL SUSPECTS.  After PolyGram closed in 1999, she moved to Redbus (now Lionsgate) where she was Deputy Managing Director and Film Four Distribution (Head of Marketing – Maternity Cover). In 2003 Julia set up VERVE PICTURES with Colin Burch during which time she acquired BULLET BOY, Andrea Arnold’s RED ROAD, the Oscar nominated DOGTOOTH and released a number of films by first time film makers.  From 2011 to 2013 Julia was Head of International Acquisitions at The Works Film Group.

Since 2013 Julia is working as consultant across various aspects of the film industry and is Director of Content for the Creative Europe/Creative Skillset funded Inside Pictures, as well as delivering training programmes for both the Film Distributor’s Association, and Creative England.  Julia also consults for producers and worked from pre-production through to international release of Danny Boyle’s T2: Trainspotting.  She is currently consulting for producers and worked on a CBBC/DIT China to London project for the BFI.

Bea Neumann

Beatrice had a successful, over a decade-spanning career, in film acquisitions for The Works and Content Media, working on films like FISHTANK, THE COVE and I AM LOVE, before becoming an independent international film consultant in January 2015. Her clients since then include amongst others Edinburgh International Film Festival, IFFR Cinemart, Creative England, Film London, FFilm Cymru and filmmakers.

Beatrice’s main work involves consults directly with filmmakers developing marketing and distribution strategies in the early stages of the project development including story and script consultancy.

She teaches at Sheffield Hallam University as an Associate Lecturer and speaks regularly on international panels and advises and participates as a trainer on international training programmes including NFTS, Metro Film School, ACE, EAVE and Cinemart Rotterdam.

Other projects include Distribution Rewired, a 2-day event on emerging distribution models and methods in collaboration with the Edinburgh International Film Festival.

Should you have any access or communication requirements relating to our applications and guidance, then please contact the team at creativeenterprise@creativeengland.co.uk or 0333 023 5240.

Market Trader is part of Creative Enterprise, which has been developed with National Lottery funding from the BFI to make the moving image sector sustainable through creating new business opportunities through training, mentoring and building of networks, whilst growing and scaling existing businesses.

Connect to industry-leaders and gain exclusive access to training and networks with Creative Enterprise: designed to grow your business.

testimonials

Meet last year’s cohort

Paguro Film

Giada is a film producer and film educator based in Cheltenham, UK. Originally from Milan, where she worked in the production department for commercials and as development producer for independent film companies, in 2018 she moved permanently in Uk and in Birmingham she started Paguro Film, which produced the short film Moths to Flame (2018, silver ribbon award and more than 30 festival selections around the world) and Fulci for Fake (2019) selected in competition at Mostra Internazionale del Cinema di Venezia and at Sitges, the number 1 fantastic film festival. As an educator, Giada Mazzoleni has
taught at the Civic School of Cinema in Milan.
She is now working with the Vice Consul to launch the online edition of the first Birmingham Italian Film Festival in January 2021.

 

Website: https://www.pagurofilm.com/ 

Paramount Pictures

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry.

 

Website: https://www.paramount.com/

Chormedia

ChorMedia was founded in March 2015 by film producer Neil Chordia. The company’s mission is to bring quality commercial projects to a global audience and be a production company suited to tell the next generation of stories. They work across a range of mediums including feature films, long-form series, short-form and AR/VR content.

Website: https://www.chormedia.com/

Giada is a film producer and film educator based in Cheltenham, UK. Originally from Milan, where she worked in the production department for commercials and as development producer for independent film companies, in 2018 she moved permanently in Uk and in Birmingham she started Paguro Film, which produced the short film Moths to Flame (2018, silver ribbon award and more than 30 festival selections around the world) and Fulci for Fake (2019) selected in competition at Mostra Internazionale del Cinema di Venezia and at Sitges, the number 1 fantastic film festival. As an educator, Giada Mazzoleni has
taught at the Civic School of Cinema in Milan.
She is now working with the Vice Consul to launch the online edition of the first Birmingham Italian Film Festival in January 2021.

 

Website: https://www.pagurofilm.com/ 

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry.

 

Website: https://www.paramount.com/

ChorMedia was founded in March 2015 by film producer Neil Chordia. The company’s mission is to bring quality commercial projects to a global audience and be a production company suited to tell the next generation of stories. They work across a range of mediums including feature films, long-form series, short-form and AR/VR content.

Website: https://www.chormedia.com/

Global Chicken Inc Ltd

Global Chicken Inc was formed to create moving image and to tell stories big and small, from feature films to single camera online shoots. They have a wealth of experience in all areas through agency production, film production, contracts and post production. We can steer any production of any size from script through to a final film.

 

Website: HOME | GLOBAL CHICKEN (global-chicken.com)

Inceptive Films

Inceptive Films are a film and television production company, based in the East Midlands, creating high-end drama and documentary. With over twenty years of production experience, their team bring a wide range of professional skills and specialisms. The core team has worked across genres, not only creating multi-award-winning drama and documentary but also commercials, music and advertising promotional videos.

 

Website: Inceptive Films – Film and Television Production

Go Fish Films

Thomas is a producer and director of feature films in the UK. Most recently the acclaimed feature doc ‘The Spy Who Fell to Earth’ for
Netflix and critically lauded ‘The Night Caller’, a four part true crime documentary for Sundance Now and Sky Crime. Thomas is now focused on developing fiction projects while delivering his seven year in the making feature doc, ‘The Cancer Conflict’ to Java Films for international Sales.

Global Chicken Inc was formed to create moving image and to tell stories big and small, from feature films to single camera online shoots. They have a wealth of experience in all areas through agency production, film production, contracts and post production. We can steer any production of any size from script through to a final film.

 

Website: HOME | GLOBAL CHICKEN (global-chicken.com)

Inceptive Films are a film and television production company, based in the East Midlands, creating high-end drama and documentary. With over twenty years of production experience, their team bring a wide range of professional skills and specialisms. The core team has worked across genres, not only creating multi-award-winning drama and documentary but also commercials, music and advertising promotional videos.

 

Website: Inceptive Films – Film and Television Production

Thomas is a producer and director of feature films in the UK. Most recently the acclaimed feature doc ‘The Spy Who Fell to Earth’ for
Netflix and critically lauded ‘The Night Caller’, a four part true crime documentary for Sundance Now and Sky Crime. Thomas is now focused on developing fiction projects while delivering his seven year in the making feature doc, ‘The Cancer Conflict’ to Java Films for international Sales.

Film Seekers

Film Seekers is a London-based international sales agency, currently acquiring 6-8 films a year, focusing on English-language commercially driven feature films. Working with new and established filmmakers alike, assisting from script development to distribution, the company has established itself as a specialist in uplifting feelgood dramas and elevated genre films. Recent successes include Edie, released theatrically worldwide, The Witch in the Window, a festival favourite sold on multi-territory deals worldwide and most recently Love Sarah which presold to more than 50 countries worldwide for theatrical releases.

Pencil Trick

Pencil Trick Productions is committed to working with the best British filmmaking talent with a focus on championing Writers and Directors outside of London.

Outpost Pictures

Outpost Pictures is an independent production company in Brighton, making ambitious and compelling feature length documentary films that have impact and environmental stories at their heart. We create authentic and creative promotional video content for leading corporate clients and brands and we are aerial filming specialists. Tell us your story and we’ll show it to the world.

Film Seekers is a London-based international sales agency, currently acquiring 6-8 films a year, focusing on English-language commercially driven feature films. Working with new and established filmmakers alike, assisting from script development to distribution, the company has established itself as a specialist in uplifting feelgood dramas and elevated genre films. Recent successes include Edie, released theatrically worldwide, The Witch in the Window, a festival favourite sold on multi-territory deals worldwide and most recently Love Sarah which presold to more than 50 countries worldwide for theatrical releases.

Pencil Trick Productions is committed to working with the best British filmmaking talent with a focus on championing Writers and Directors outside of London.

Outpost Pictures is an independent production company in Brighton, making ambitious and compelling feature length documentary films that have impact and environmental stories at their heart. We create authentic and creative promotional video content for leading corporate clients and brands and we are aerial filming specialists. Tell us your story and we’ll show it to the world.

Hellflower

Hellflower Films is a production company specialising in broadcast documentaries, drama and documentary features and giant screen/IMAX 3D documentaries. We tell extraordinary stories with unparalleled access and a cinematic, experiential edge. We are based in Brighton, UK.

Hellflower Films is a production company specialising in broadcast documentaries, drama and documentary features and giant screen/IMAX 3D documentaries. We tell extraordinary stories with unparalleled access and a cinematic, experiential edge. We are based in Brighton, UK.