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Resources for investors looking for opportunities in the creative industries

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An investor dedicated to creatives

In 2012, Creative England launched the UK’s first specialist creative industries investment fund. Since then, Creative Growth Finance has invested over £22m into more than 350 creative businesses across England.

We believe in the power of creative thinking and invest in UK businesses with widespread influence across sectors including film, TV, media, immersive and video games, advertising & marketing, digital & creative tech and creative software solutions, fashion, architecture, music and publishing.

Join our investor community here for access to tools, resources and information about the sector and connect to businesses in this space.

Creative Growth Finance

Creative Growth Finance is a specialist investor in the creative industries, with a proven record in identifying and working with businesses with untapped potential to accelerate growth. Since its inception it has seen unprecedented success thanks to a client-centred approach and a deep understanding of how creative businesses operate.

Creative Growth Finance - Debt Fund

The Creative Growth Finance Debt Fund is a landmark £24 million fund launched in October 2019 in partnership with Triodos Bank, providing vital scale up finance to the UK’s most promising creative businesses. The Fund offers loans of £100,000-£500,000 with fixed interest rates from 7-15% and repayment terms of up to four years.  Over 100 companies have benefitted from our loan funds including; Futurelab, Bulbshare, Moonraker VFX and Hammerhead VR.

Creative Growth Finance - Equity Portfolio

We have a growing portfolio of creative businesses and are proud to be part of their growth journey from start-up to scale-up. Take a look at our Equity Portfolio businesses here.

Creative England Investment Programme 2012-17: Impact Report

Creative England Investment Programme 2012-17: Impact Report, created by The Good Economy, assesses the impact of Creative England’s investment programme over a five-year period. The report found that Creative England is filling the access to finance gap through its investments, particularly for SMEs based outside of London and the South East.

The Creative Growth Finance Debt Fund is a landmark £24 million fund launched in October 2019 in partnership with Triodos Bank, providing vital scale up finance to the UK’s most promising creative businesses. The Fund offers loans of £100,000-£500,000 with fixed interest rates from 7-15% and repayment terms of up to four years.  Over 100 companies have benefitted from our loan funds including; Futurelab, Bulbshare, Moonraker VFX and Hammerhead VR.

We have a growing portfolio of creative businesses and are proud to be part of their growth journey from start-up to scale-up. Take a look at our Equity Portfolio businesses here.

Creative England Investment Programme 2012-17: Impact Report, created by The Good Economy, assesses the impact of Creative England’s investment programme over a five-year period. The report found that Creative England is filling the access to finance gap through its investments, particularly for SMEs based outside of London and the South East.

Creative Enterprise Evolve

Led by Creative England in collaboration with the British Film Institute, Creative Enterprise Evolve has been designed to address the gap in early-stage finance for UK Screen companies.

Together with our programme partners UKBAA we are running a series of roundtables, webinars and pitching sessions which will take a deep-dive into the sub-sectors and help new investors discover what content makers innovating who are across games, immersive, film, TV and animation have to offer.

Investing in Screen-based businesses: The Angels' Perspective

To help us understand what the barriers and opportunities for investing in the creative sub-sectors of screen-focused businesses are, Creative England carried out a survey amongst the UKBAA angel community. The results presented an interesting temperature reading on the appetite to invest in the sector, showcasing that despite only a small proportion of angel investment going into this space, there is a desire for more access to market intelligence and access to investment ready businesses.

Creative investor ambassadors

Ian Livingstone CBE (Chairman, Sumo Group)

Ian is one of the founding fathers of the UK games industry. He co-founded iconic games company Games Workshop in 1975 with Steve Jackson, launching Dungeons & Dragons in Europe, Warhammer and the Games Workshop retail chain.

He co-authored The Warlock of Firetop Mountain with Steve Jackson in 1982, the first interactive gamebook in the Fighting Fantasy series which have sold 20 million copies worldwide. He has written 15 books including international bestseller, Deathtrap Dungeon. Part book, part game, a Fighting Fantasy gamebook empowers the reader through choice and are acknowledged for improving children’s critical thinking and literacy levels. His new book, Assassins of Allansia, is published by Scholastic.

In 1995 he co-led the merger that created Eidos plc where he served as Executive Chairman until 2002, and later as Creative Director. At Eidos he launched blockbuster video games including Lara Croft: Tomb Raider. From 2012-2017, he served as Chairman of Playdemic, developers of the mega-hit mobile game Golf Clash. He was an angel investor in Mediatonic, developers of global hit video game Fall Guys. He is currently Chairman of Sumo Group plc.

He is a leading advocate for ‘the power of play’ through games-based learning and digital creativity. In 2011 co-authored the Livingstone-Hope Next Gen review published by NESTA, recommending changes in ICT education policy to include computer science in the national curriculum. He chaired the Next Gen Skills campaign, working with government to introduce the new Computing curriculum in schools in 2014. He is opening The Livingstone Academy Bournemouth in 2021 in association with Aspirations Academies Trust.

James McClurg (Director, Investments and Partnerships, Sky Group)

James leads Sky’s investments and partnerships with startups, having joined the team at its inception in 2013. James has invested in companies across media and technology over the period and sits on a board of a number of those companies. James was previously an investor at a London venture firm and a Strategy and M&A consultant at Deloitte. startups.sky.com

Gina King (Managing Director, Venture Platform, Rooks Nest Ventures)

Gina brings 20 years of business experience working with corporates, startups, and investors. Gina began her career in the TMT investment banking team at Jefferies. During her tenure at the firm, Gina was instrumental in developing and leading the global marketing function. She then founded and operated two startups – a wine marketplace for events and an AI powered smart coach via a mobile app. Gina is currently the Head of Network at Rooks Nest Ventures, a venture capital firm that invests in early-stage media technology companies. In this role, Gina actively seeks, discovers, and supports entrepreneurs building the next generation of significant media-tech companies. To help drive innovation within media, Gina is working on building a network of networks – the most interconnected media-tech ecosystem that supports the development of new technologies and business models and serves as the conduit for growth for media’s most ambitious startups.

Fiona Dent (CEO, Makerversity)

Fiona is CEO of Makerversity, the leading creative-tech incubator, headquartered at Somerset House, London. Fiona was previously a Board Director of Time Inc., the UK’s no.1 cross-platform publisher, responsible for iconic media brands across multiple sectors from luxury, lifestyle and design to leisure, science and technology. Fiona has 25 years’ experience in digital media, leading the launches of newscientist.com and wallpaper.com. She pioneered Time Inc. corporate digital initiatives, helping grow online audience from tens of thousands to tens of millions.

Fiona is a serial disruptive tech, media and creative sector investor and member of the UK’s
no.1 angel syndicate 24 Haymarket. She is non-executive director of Trackonomics and was a Finalist in the UK Business Angels Association Awards 2019 for ‘Best Woman-led Investment in Innovation’. Fiona sits on the Digital Advisory Group of the British Council.

To help us understand what the barriers and opportunities for investing in the creative sub-sectors of screen-focused businesses are, Creative England carried out a survey amongst the UKBAA angel community. The results presented an interesting temperature reading on the appetite to invest in the sector, showcasing that despite only a small proportion of angel investment going into this space, there is a desire for more access to market intelligence and access to investment ready businesses.

Ian Livingstone CBE (Chairman, Sumo Group)

Ian is one of the founding fathers of the UK games industry. He co-founded iconic games company Games Workshop in 1975 with Steve Jackson, launching Dungeons & Dragons in Europe, Warhammer and the Games Workshop retail chain.

He co-authored The Warlock of Firetop Mountain with Steve Jackson in 1982, the first interactive gamebook in the Fighting Fantasy series which have sold 20 million copies worldwide. He has written 15 books including international bestseller, Deathtrap Dungeon. Part book, part game, a Fighting Fantasy gamebook empowers the reader through choice and are acknowledged for improving children’s critical thinking and literacy levels. His new book, Assassins of Allansia, is published by Scholastic.

In 1995 he co-led the merger that created Eidos plc where he served as Executive Chairman until 2002, and later as Creative Director. At Eidos he launched blockbuster video games including Lara Croft: Tomb Raider. From 2012-2017, he served as Chairman of Playdemic, developers of the mega-hit mobile game Golf Clash. He was an angel investor in Mediatonic, developers of global hit video game Fall Guys. He is currently Chairman of Sumo Group plc.

He is a leading advocate for ‘the power of play’ through games-based learning and digital creativity. In 2011 co-authored the Livingstone-Hope Next Gen review published by NESTA, recommending changes in ICT education policy to include computer science in the national curriculum. He chaired the Next Gen Skills campaign, working with government to introduce the new Computing curriculum in schools in 2014. He is opening The Livingstone Academy Bournemouth in 2021 in association with Aspirations Academies Trust.

James McClurg (Director, Investments and Partnerships, Sky Group)

James leads Sky’s investments and partnerships with startups, having joined the team at its inception in 2013. James has invested in companies across media and technology over the period and sits on a board of a number of those companies. James was previously an investor at a London venture firm and a Strategy and M&A consultant at Deloitte. startups.sky.com

Gina King (Managing Director, Venture Platform, Rooks Nest Ventures)

Gina brings 20 years of business experience working with corporates, startups, and investors. Gina began her career in the TMT investment banking team at Jefferies. During her tenure at the firm, Gina was instrumental in developing and leading the global marketing function. She then founded and operated two startups – a wine marketplace for events and an AI powered smart coach via a mobile app. Gina is currently the Head of Network at Rooks Nest Ventures, a venture capital firm that invests in early-stage media technology companies. In this role, Gina actively seeks, discovers, and supports entrepreneurs building the next generation of significant media-tech companies. To help drive innovation within media, Gina is working on building a network of networks – the most interconnected media-tech ecosystem that supports the development of new technologies and business models and serves as the conduit for growth for media’s most ambitious startups.

Fiona Dent (CEO, Makerversity)

Fiona is CEO of Makerversity, the leading creative-tech incubator, headquartered at Somerset House, London. Fiona was previously a Board Director of Time Inc., the UK’s no.1 cross-platform publisher, responsible for iconic media brands across multiple sectors from luxury, lifestyle and design to leisure, science and technology. Fiona has 25 years’ experience in digital media, leading the launches of newscientist.com and wallpaper.com. She pioneered Time Inc. corporate digital initiatives, helping grow online audience from tens of thousands to tens of millions.

Fiona is a serial disruptive tech, media and creative sector investor and member of the UK’s
no.1 angel syndicate 24 Haymarket. She is non-executive director of Trackonomics and was a Finalist in the UK Business Angels Association Awards 2019 for ‘Best Woman-led Investment in Innovation’. Fiona sits on the Digital Advisory Group of the British Council.