Ideate Manchester

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Interested in learning to develop immersive content? Ideate is a new programme for Greater Manchester-based creative businesses looking to expand into immersive storytelling. Bringing together leaders from across the ever-growing world of immersive – from AR/VR, to audio and sound design, theatre and experiential events – to provide expert advice on creating innovative cross-platform content.

This is the ideal programme for creative businesses working in screen industries such as film, TV and games through to theatre, live events and cultural organisations who are looking to take the first step into immersive content production.

Get your story on screen

Online event

Join Creative England’s Head of Film and TV, Paul Ashton on 6th May for a frank discussion about how to get your story from script to screen.

Webinar Content

In this hour webinar, Paul will be exploring the fundamentals of taking a narrative idea and realising it for the screen. Drawing on his long experience, Paul will be looking at what makes a good story, how to build a winning creative team, and navigating the complex landscape of finance and distribution. Register for the webinar here.

1:1 Mentoring with Paul

Following the webinar, Greater Manchester based attendees will have the opportunity to apply for 1:1 mentoring sessions with Paul for advice on projects in development. More information about how to register for 1:1 sessions will be discussed during the webinar.

Mentoring

Creative England’s Ideate mentoring programme is currently working with 15 Greater Manchester-based creative businesses to develop a suite of new immersive experiences and products.  All 15 companies have been matched with industry leading mentors who are guiding them through this exciting new world.

We’ll also be delivering a series of interactive bootcamps throughout 2021 aimed at giving you the theoretical understanding and practical skills to develop your own immersive experiences.

Throughout 2021 we’ll be delivering more bootcamps aimed at giving you the theoretical understanding and practical skills to develop your own immersive experiences. Take a look at our previous bootcamps.

If you’d like to register your interest in joining the Ideate programme, email stephanie.clark@creativeengland.co.uk

Meet the Mentors

Meet the Mentors

Ian Forrester – Senior Producer, BBC R&D

Ian Forrester is well-known on the digital scene in the UK and Europe. Based in Manchester, he works for the BBC’s R&D Future Experiences team and specialises in open innovation and new disruptive opportunities.

Meet the Mentors

Meet the Mentors

David Johnston – Senior Product Manager AR/VR, BBC R&D

As the Senior Product Manager for Future Experiencesfor Virtual & Augmented Reality, David looks at how immersive technologies can be applied to areas of the BBC and the wider digital economy.

Meet the Mentors

Meet the Mentors

Rose Kay – CEO, Immersive Storylab

Rose is the CEO of Immersive Storylab, a company making storyworld XR experiences. Immersive Storylab deliver projects exploring the potential of mixed reality to create innovative, imaginative cinematic-theatrical events which enchant unexplored spaces with story.

Meet the Mentors

Meet the Mentors

Paul Bason – Director of Digital Innovation, Manchester Metropolitan University  

As the Director of Digital Innovation at MMU, Paul is responsibile for building relationships with broadcasters, agencies and other companies in the North West’s digital media sector. He also leads aspects of MMU’s new School of Digital Arts.

Meet the Mentors

Meet the Mentors

Sharon Clark – Creative Director, Raucous

Sharon is the Creative Director of Raucous, a theatre company that fuses performance, music, film and creative technology.She is a resident at the Pervasive Media Studio, Associate Artist at the egg, Bath and lecturer at Bath Spa University.

Meet the Mentors

Meet the Mentors

Alison Norrington – Founder, storycentral

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing and gaming.

Meet the Mentors

Meet the Mentors

Dan Tucker – Freelance Executive Producer & Consultant

Dan is an award-winning executive producer and curator in immersive and interactive media with over 20 years of experience working with broadcasters, digital agencies, startups and international artists. He’s worked on TV projects like Charlie Brooker’s How Videogames changed the World to digital projects like the VR documentary Easter Rising: Voice of a Rebel.

Meet the Mentors

Meet the Mentors

Jamie Finlay – CEO, We Make Audio

Jamie Finlay established We Make Audio in 2019 after ten years of working in music and sound design. His work has spanned multiple disciplines; from games and VR, to experiential design, film and installations.

Meet the Mentors

Meet the Mentors

Irini Papadimitriou – Creative Director, FutureEverything

Currently Creative Director at FutureEverything, Irini Papadimitriou is a curator and digital culture manager. Irina co-curated for the Arts & Culture experience at Mozilla Festival, co-founded Maker Assembly, and has been a recipient of curatorial research programmes.

Meet the Mentors

Meet the Mentors

Claire Tymon – Executive Director, FutureEverything

Claire is a creative entrepreneur who delivers creative urban projects and embeds co-design and participation at the heart of her practice. Since joining FutureEverything, Claire has taken a lead role in business development, fundraising and evaluation methodologies.

Meet the Mentors

Meet the Mentors

Avril Furness – Director, Furness Films

Avril is a fearless, critically acclaimed, award winning Virtual Reality, 360 and film producer, director and creative director. Having worked within the advertising industry for just under 10 years, first as EA to Lord Maurice Saatchi at M&C Saatchi then moving into Account Management before becoming a Creative, working at Ad agencies Fallon and Wieden+Kennedy.