Ideate Plymouth

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Covid-19 information

We are closely monitoring the situation surrounding Covid-19 and will be adapting the programme to comply with current government guidelines however, we wanted to continue our support of businesses using creative skills at this time when they are more important than ever. We have all learnt recently how much can be achieved digitally and we will be offering our mentoring and peer to peer learning sessions remotely if needed. We are confident that we will be able to deliver a valuable and beneficial programme to help support innovation in your business during these challenging times.  

Do you want to grow your business with immersive technology? Or do you have an immersive idea you want to get off the ground?

Ideate Plymouth is a new programme for businesses based in and around Plymouth looking to create immersive technology products and solutions. This programme offers intensive business support over five months consisting of mentoring, peer to peer learning and exclusive opportunities to help businesses bring their products to market.

This programme has cross sector appeal and is ideal for businesses who are already working on an immersive technology product or who are new to the area. We welcome applications from businesses in all sectors from manufacturing to education to more traditional creative industries such as games and film.

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Mentoring – applications now closed

Creative England’s Ideate mentoring programme is looking for businesses based in Plymouth and the surrounding areas who are using or looking to start using immersive technologies.  The mentoring programme allows those leading the way in this emerging sector to provide advice to businesses on how to develop a new immersive experience.

Twelve companies will be selected to work with their own immersive consultant for up to 10 hours of mentoring over 5 months.

Selected businesses will also be invited to attend monthly peer to peer learning sessions which will include expert guest speakers and allow for the cohort to share experience, contacts and expertise with their peers. At the end of their mentoring period selected businesses will attend a “routes to market” event which will include exclusive pitching and networking with investors and potential large-scale customers.

This programme is ideal for any businesses who is interested in how immersive technology such as AR, VR and XR can enhance their products and experiences for clients, visitors and audiences. *

*Ideate is a non-monetary business support programme. All costs for the mentoring support (up to 10 hours) and the supporting events and opportunities are fully funded. Ideate cannot fund any additional costs associated with taking an immersive experience/product to market.

Examples of how immersive technology is used across sectors:


  • Applicants must be businesses based in Plymouth or within a commutable distance or they should be creating a product which will have an economic impact on the city.

Avril Furness - Furness Films

Avril Furness - Furness Films

Avril is an award winning Virtual Reality, 360 and film producer, director and creative director. In a past life, Avril worked in the advertising industry for 10 years, first as EA to Lord Maurice Saatchi at M&C Saatchi then moving into Account Management before becoming a Creative, working at Ad agencies Fallon and Wieden+Kennedy.

Chris Hunt – Controlled Frenzy

Chris Hunt – Controlled Frenzy

Christopher Hunt is a creative technologist and builder of rather cool things. Chris works with clients across all industries to develop engaging audience-focused technology prototypes, products, and installations to explore their data and ideas so they can grow and adapt to new ways of working, communicating and doing business.

Rupert Lorraine - University of Plymouth

Rupert Lorraine - University of Plymouth

Development and Partnership Manager for Research and Innovation and the Faculty of Arts, Humanities and Business at the University of Plymouth. Responsible for leading the development of The Bridge – which brings together staff, students and strategic partners to fuse the region’s creative talent and digital resources.

Seth White – Volume

Seth White – Volume

Seth White is the Head of Immersive Experiences at Volume.  He leads a very experienced development team with a background in learning products.  In 2015 Seth’s team switched focus to immersive technology, and have been developing VR/MR/AR solutions for global clients ever since.  You’ll find examples of their work here:

This event is part of the iMayflower project and has been supported by The Department for Digital, Culture, Media and Sport who fund the Cultural Development Fund which is administered by Arts Council England. The iMayflower project aims to deliver a programme of large scale cultural and creative events to inspire and enrich lives.