new ideas fund

Creative England is able to offer small seed funding to sole traders, start-ups and small businesses for their creative business ideas.

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The New Ideas Fund is part of Creative Enterprise Programme, developed and delivered by Creative England. The programme’s aims are to support growth of screen sector in England. The New Ideas fund is a programme of small grants for creative entrepreneurs and companies working in moving image for storytelling.

Creative England can offer grants between £1000 and £25,000 to support the development of new and innovative ideas that have the potential to impact your entrepreneurial journey and grow your business. Decisions will be made on a case-by-case basis.

If you are applying for £10,000-£25,000 you must be a registered limited company, have a clear vision for your business and have a business proposal that includes storytelling through creative content/moving image as a significant component.

Who is it for?

Screen based storytelling entrepreneurs and businesses in the English regions. This includes film, television, animation, games, immersive media or tech that supports these industries.

You are ineligible to apply if you work in corporate video or advertising, e-learning or training unless you want to start a screen- based storytelling arm. You are ineligible to apply if you are a charity, non-profit or CIC unless you want to set up a corporate arm relevant to the screen-based industries.

For a more detailed breakdown about who can and cannot apply, please read our Guidelines.

What can I use the money for?

We are looking for creative and commercial ideas that could unlock opportunities for your career to reach the next level or could increase your company growth prospects. This could be your chance to try something new, experiment with new technology or collaborate.

Some examples:

  • Developing/ prototyping new tech for storytelling
  • Researching new business areas
  • Seed funding for company infrastructure
  • Developing new applications
  • Building new storytelling platforms
  • Testing new markets
  • Developing new tools for immersive storytelling
  • Enabling collaboration
  • New routes for market
  • New routes for distribution
  • Engaging new audiences
  • Experimenting with new formats of content creation

We are looking for innovative ideas that allow you to experiment and possibly diversify your business. Ideas that have the potential to grow your company or forge your career in the industry. Therefore, this list is by no means exhaustive. For a more detailed breakdown on what you can and cannot apply for, and where to go for alternative funding, please read our guidelines.

When is the deadline?


Applicants will receive an outcome within 8 weeks of the date they submitted.

Please take the time to read our guidelines and FAQs.

Should you have any access or communication requirements relating to our applications and guidance, then please contact the team at or 0333 023 5240.

*Creative Enterprise

In partnership with the BFI, Creative Enterprise was developed two years ago to grow screen businesses in the English regions. Through intensive programmes and bespoke workshops led by industry leaders and mentors, Creative Enterprise provides expertise and training to futureproof the next generation of moving image companies. By bringing together companies who work in moving image for storytelling, we build meaningful connections and create opportunities for business growth. The programme set out to support moving image entrepreneurs and businesses to develop new business models, products and services